The kind of personal information we hold about you
In the table below, we set out the personal information which we collect and use about you:
Personal contact details: |
What we use: your: - name
- title
- marital status
- address
- telephone number, and
- email address.
Why we use it: we do this so that: - we can:
- register your details
- contact you in connection with any products and services, and
- manage our relationship with you
| What the lawful basis for using it is: - for when we send you details of products and services which may be of interest to you: your consent,
- for managing our relationship with you:
- it is necessary to comply with a legal obligation (such as when we need to tell you about any changes to these details), and
- it is necessary for our legitimate business interests (to keep our records updated), and
- for managing our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data): it is necessary for our legitimate interests (to run our business, provide administration and IT services and network security and to prevent fraud) .
|
Username details: |
What we use: your - username (such as any name you use on any social media site or on any NHS or HSC website).
Why we use it: - respond and deal with any queries, comments or feedback that you have.
| What the lawful basis for using it is: it is necessary for our legitimate interests (see the reasons in the column to the left). |
IP address: |
What we use: - your Internet Protocol (IP) address if you visit our website.
Why we use it: we do this so that we can: - understand the types of patients who need dental and orthodontic treatment
- keep our website updated and relevant, and
- develop our business and to inform our marketing strategy.
| What the lawful basis for using it is: it is necessary for our legitimate interests (see the reasons in the column to the left). |
Any other personal information: |
What we use: - any communication with us where you let us have your personal information.
Why we use it: - respond and deal with to any queries, comments or feedback that you have.
| What the lawful basis for using it is: it is necessary for our legitimate interests (see the reasons in the column to the left). |
In the table below, we set out the ‘special categories’ of more sensitive personal information which we collect and use about you.
The following are ‘special categories’ of more sensitive personal information: race, ethnic origin, politics, religion, trade union membership, genetics, biometrics (where used for ID purposes), health, sex life, sexual orientation, offences (including alleged offences), criminal proceedings, outcomes and sentences.
This type of personal information is given more protection in law. This means that we have to have a further legal basis for collecting and using it.
In the table below, we set out the personal information and sensitive personal information which we collect and use about you. Click on the headings for more details on:
- what we use
- why we use it, and
- the lawful basis for using it.
Dental and orthodontic records: |
What we use: as applicable: - the types of treatment that you are interested in, such as:
- teeth whitening
- cosmetic dentures
- teeth straightening
- replacing a missing tooth/teeth
- a consultation on facial aesthetics (including anti-wrinkle injections)
- teeth grinding or jaw pain or headaches through jaw clenching
- tooth-coloured fillings on your back teeth, and
- hygiene or stain removal and
- any assessment for the above treatments.
Why we use it: we do this so that we can, if applicable: - let you know about any mydentist products and services which may be of interest to you, and
- enter you into any competition which you want to enter.
| What the lawful basis for using it is: your consent. The further lawful basis for processing this more sensitive personal information is that you have given us your explicit consent for the specified purposes (see the reasons in the column to the left). |
Here is a bit of detail on what we mean by ‘personal information’ and ‘legitimate business interests’:
- ‘personal information’ means any information about you from which you can be identified, and
- ‘legitimate interests’ means the interest of mydentist in managing our practices and business generally so, ultimately, we can give you the best possible care. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
The company responsible for your information and privacy (also known as the ‘data controller’) is Whitecross Dental Care Limited.
What would you change about your smile?
If you have completed one of our ‘Smile Checker’ forms, any information you give to us in the coloured section will only be used by your dental care professional to discuss your dental needs at your practice. We do not record any of the information in that section and we will dispose of this form securely at the end of our conversation.